The redesigned line is here — named, limited drops, shown as the flat art itself with the garment spec written out. No models, no mock-ups: this is exactly what gets printed and stitched. Plus the pouch hoodies on sale now, patches, stickers and hats — designed on the creeks of Pennsylvania, made to be worn on the water. Merch shipping: $6.95 flat on orders under $50 — free over $50.
Not a logo slap: a small embroidered chest mark on the front, and a large hand-drawn, creek-specific illustration on the back — vintage field-guide, pen-and-ink — on heavyweight, garment-dyed blanks in creek-stone earth tones. Elk, Walnut, the Mile Creeks, Presque Isle — named, dated, illustrated creek by creek. Drops are capped; join a drop list and you get first word when the run opens.
The formula is quiet front / loud back: the front carries a small embroidered mark; the back carries the story. Every piece below is shown as the art itself, flat — the actual print and embroidery files — with the garment spec written out.
The moat is geography. The big brands can’t sell you Elk Creek. We can, because we fish it.
Soft goods carry a DWR finish and are sold as water-resistant — the copy says exactly that. Drop prices follow the line’s architecture: above print-on-demand, below the big technical brands.
Heavyweight fleece, garment-dyed, DWR water-resistant finish. Front: embroidered tail-slap mark, left chest. Back: the full pen-and-ink Elk Creek shale-gorge steelhead print. Low-profile kangaroo pocket, short drawcords — built to live under waders. Run capped at 150. Garment-dyed charcoal · washed slate.
Cuffed waffle knit with the tail-slap woven into a small cuff label — interior reads STEELHEAD ALLEY. In Erie, November through February, this is uniform. Black · loden green · volcanic ash heather · blaze orange (limited).
5-panel rope trucker, one embroidered mark centred — the locked keystone emblem — and a creek-map print under the brim you only see when the hat comes off. Charcoal / silver rope · navy / stone rope · sagebrush / cream rope.
Heavyweight fleece. The band-tour format, translated: the setlist is tributaries, the tour dates are the seasons. Vintage type, cream + faded orange ink. Front carries only a tiny flow-gauge chest mark. Washed navy · forest.
Crewneck sweatshirt — deliberately not a hoodie, so the chest can carry the chart: Steelhead, Lake-Run Brown, Coho, Chinook, Lake Trout, each with its common and Latin name, field-guide style. Pigment-dyed ivory / sand · faded salmon.
Typography only. The joke only lands if you’ve stood in the creek, and that’s the point. Faded burgundy.
Typography only — the other half of the conditions report every Erie angler reads before coffee. Stone / mud brown.
Half-zip fleece pullover. No kangaroo pocket, high collar, double-layer hood — built to disappear under chest waders. Tonal emblem embroidery, left chest; the garment sells on fit and warmth. Sagebrush · raven · wetland green.
Flannel overshirt — the off-water layer: camp, diner, tackle shop. Leaping chrome over slate water embroidered on the chest pocket, the lighthouse small on the point; a Presque Isle Bay map prints inside. Lake-blue / stone plaid · forest / charcoal plaid.
Long-sleeve tee, UPF quick-dry class blank. Back: the Manchester wall at dawn, the creek mouth running into Lake Erie, one steelhead in the shallows. Sleeve print: 42.27° N — LAKE ERIE. Washed slate-blue.
Comfort-weight tee — the crossover piece, front-led on purpose. Retro sunset stripes over the lighthouse point, perch and steelhead small below; small tail mark at the back neck. Faded cream / butter · washed coral.
New from the redesigned line: the First Frost beanie and the Steelhead Alley rope trucker — join their drop lists below. The Richardson 112 carries the HAT-size patch — 2.25″, heat-pressed. Buy any 3 hats and a stream guide is on us — see the offer at the top of this page.
From the redesigned line: cuffed waffle knit, tail-slap woven cuff label, STEELHEAD ALLEY inside. Black · loden green · volcanic ash heather · blaze orange (limited).
From the redesigned line: 5-panel rope trucker with the locked keystone emblem embroidered front and centre, creek-map print under the brim. Charcoal / silver rope · navy / stone rope · sagebrush / cream rope.
Richardson 112 hat with emblem · any 3 patches · any 3 stickers · Pine Creek + Deer Creek guides included · free shipping
Sew-on emblem patches. Standard 3.5″ — the Presque Isle is the 6.5″ statement size.
Sew-on emblem patch · 6.5″ statement
Die-cut stickers for the truck, the cooler, and the fly box.
Die-cut sticker
On sale now — small-batch runs, sewn in limited numbers. Buy yours before this batch closes.
Hoodies are produced in small batch runs. If your size starts a new batch run, shipping may take up to an additional two weeks.
The deep sensi green colorway
Our flagship, built for January on the Erie tribs. A true triple-lined insulated pullover — wind-tight shell, quilted fill, heavy jersey lining — with the 6.5″ emblem patch sewn on the back and the crest riding the sleeve. Triple-lined insulated construction · comfort-rated to 0°F · wind resistant · your pick of 4 colors and statement patch (Emblem, Night Run, The Cattails, or Walnut Creek Chrome).
Keystoned Steel is a trade name of JS Power LLC. Payments are processed through JS Power LLC — your card statement will show JS Power LLC.